PORT41

PORT41 is an online platform for small and medium sized entrepreneurs and founders that need suggestions, tips and best-practice examples for their enterprises as well as having a possibility to exchange know-how with other members of the PORT41 community.

Experts like accountant, taxation & business consultants, lawyers and coaches provide most of the content. Further contributions about different business fields are supplied by experts within the community and published after edited by a professional staff.

Within few years of different work processes the entire corporate design for PORT41 was developed, produced and finalized by the Atelier Zichy. Before launching the online appearance of PORT41 extensive consulting sessions by the Atelier Zichy where required in order to start the site and ensure the consistent implementation all needed design elements coming years.

The visualisation of PORT41’s Corporate Design is aimed onto a very dynamic target group of start-ups and young founders. The exact wording of PORT41 is “portal for one”. Therefore the visual focus was on a new generation of entrepreneurs. The readers are mainly SME with needs of professional support and knowhow through experienced self-employed entrepreneurs. Port41 assist this new founding generation with tips and tricks and meets their networking needs to exchange knowledge and progress reports with each other.

With PORT41’s main mission as mediator of expertise for young enterprises in mind Atelier Zichy drafted a variably applicable Corporate Design, which follows the strategic guidelines of the client and resulted from extensive market research. Based on this a consistent and catchy corporate profile can be ensured and is formulated through out from collaterals to all printed matter as well as facilitates a sustainable recognition value in all Online appearances of the portal.

After the completion of the Corporate Design a well-functioning web design was implemented and published by the web developer “Schöner”.  Through the collaboration between client and Atelier Zichy an on-going creative and evaluation process has been established to assess if further design elements, more guidance or additional art control is needed.