FASHION & LIFESTYLE

The different FASHION & LIFESTYLE Projects of the Atelier Zichy have been taking place consecutively or sometime at the same time.

The fashion magazine DIVA and the book series BIBLIOTHEK DER GROSSEN KÖCHE – the library of famous chefs – was created together with the editor in chief and publisher Veronika Pelikan and, produced sometimes on a weekly schedule, together with a team of editors.  The worldwide known jeweller FREY WILLE has his own in-house Grafic Department and appointed designer Aleka Zichy for half a year term for the Design Direction.

In case of VIBRANT CUISINE and BEAUX-ARTS DE FRÉ the Atelier Zichy is consulting and designing any needed Design-Elements as an on-going process.

When Aleka Zichy took over the Design Direction of the fashion magazine DIVA the magazines shares where taken over a 100% by the publishing company Styria Verlagsgruppe and conceptually completely renewed by Dr. Pelikan.  The magazine was already established and well positioned on the Austrian market.  A great reader community had already established despite of the large international competition like for instance Vogue.

It became necessary for DIVA to introduce the magazine to a younger and coming target group.  Therefore the focus was set on a new generation of designers parallel to the existing luxury brands.  To satisfy the taste of demanding target group more editorial pages where added.  The collaboration with Austrian und international Photographers, Designers, Illustrators, Stylists and Makeup Artists with the excellent editorial team was a very fruitful exchange for everyone involved.

As part of the new release of the newspaper ÖSTERREICH a cook book series published by Wolfgang Maier; each about an Austrian star chef with his most renowned recipes was supplemented to the Sunday paper.  The series was expanded in the meantime to cover as well a lifestyles segment.

After the idea of Dr. Veronika Pelikan and in collaboration with Aleka Zichy ÖSTERREICH developed 2006 the format oft he books.  It inspired book series of other international Media companies like for instance the supplements of the weekly newspaper die Süddeutsche.

A main objective of the publisher was to show each cook in his genuine ambience and print their most liked recipes.  The visual language of Food & Wine photographer Herbert Lehmann combined with the easy reading of the content made the feasibility of recipes for reader very convenient and created in combination an added value.

It was a challenging task to design a coherent book series.  The first 16 books where dedicated mainly to the kitchen und recipes of luxury restaurants.  The next book series of all together 8 books had the main emphasis on healthy diets created by gourmet chefs, and under guidance of nutritionist Hanni Rützler and under the sport science expert Ronni Kockert.  This series was as well mainly illustrated by the photographers Herbert Lehmann and Christine Wurnig.

FREY WILLE was founded in 1970 by late, Michaela Frey. The company has in the meantime more than 80 branches with more than 550 employees. They produce distinguished enamel jewellery and accessories that are successfully distributed worldwide.

Aleka Zichy was hired to reorganize a team of 15 designers in the art- und advertising department and to set new optical impulses. An abundance of POS-material, displays and a catalogue was produced within the frame of the graphic Re-launch. During this period the basic process of merging several Websites in a unified visuals concept had begun.

The approach of Aleka Zichy to start optic development to cautiously

harmonize the exiting material and to produce a Catalogue that confirms to international standards. As well to as to present the wording of a cultural philosopher and artist in an appropriate frame.

The food expert and chef Robin Jeep had to adapt her own nutrition during her time as top model and to the given situation of the consequences after an almost fatal ridding accident ten years ago.  At which her midsection was severely insured. After the surgery she adapted her way of life by seeking alternative healing methods at famous nutritional scientists, like for instance Dr Joel Fuhrman, the author of bestsellers like „Eat to Live“.  Through getting in touch with the method of healing through food Robin Jeep got a thorough inside view of this way of alimentation and became one of their main agents.

Robin Jeep founded the firm VIBRANT CUISINE and wrote the food guide „the Super Antioxidant Diet“. VIBRANT CUISINE offers seminars, guiding, online consulting sessions und private cooking for high profile persons.

Atelier Zichy developed for the Company VIBRANT CUISINE a Logo and a style guide.

Frèderic Zichy manufactures leather goods of exquisite quality. BEAUX-ARTS DE FRÉ is specialized on ridding and hunting equipment, manufactures products made to specification, on individual request chases crest and ornaments on leather

Aleka Zichy designed for her brother a website, a Logo and a Folder.

Logo – Examples