BAIRD VOCAL STUDIO

Janice BAIRD, is one of the leading dramatic Sopranos.  The attractive American got famous on the international Opera Scene mainly because of her powerful voice and concise interpretation of Wagner and Strauss.  She is at home on the stages of New Yorks Met, Scala of Milano, the Opera national de Paris and of the Wiener Staatsoper and many more. In all of this houses she characterizes the leading roll.

In 2016 after years on stage she founded BAIRD VOCAL STUDIO to teach young singers and to pass on her experience as musician.

In recent years Atelier Zichy designed and produced for Janice Baird: Logos and collaterals for Print and Online.  Because of the opening of the master class the Atelier Zichy was assigned to create the Logo as well as a One pager for the web presences of the BAIRD VOCAL STUDIO.

The visualisation of BAIRD VOCAL STUDIO and the established trade mark JANICE BAIRD where done within a time frame of about 4 years and are each aimed to a completely different target groups.  The sole common denominator is the famous Soprano Janice Baird and classical music.  Therefore the Logo of the famous artist JANICE BAIRD is similar to a luxury label, and the BAIRD VOCAL STUDIO signalises the familiar visuals in the classical music realm.

To be able to realize the ideas of a star of classical music: that is a mediator of her arts as well as a performing artist an in depth cooperation was established with Janice Baird and Atelier Zichy.  To create a flexible foundation for all her activities as well as for the ones to come it was crucial to make this apparent to all the different target groups.  Therefore the main concern of Ms Baird was to be able to easily distinguish between the BAIRD VOCAL STUDIO appearance and the advertising measures for the famous Soprano JANICE BAIRD.

The website was created according to the needs and wishes of Ms Baird for her company BAIRD VOCAL STUDIO and optimized live via internet with the in Berlin living artist .

The Atelier provided the photo editing as well as the illustrations of all artworks for the site.  And, of course, creating the visual and implementing the complete website till publishing.  It was a priority to convey the offers of the BAIRD VOCAL STUDIO master classes in a very uncomplicated manner.  Since the main target group is quite young it was of great importance that the site was technically capable to be used on all device.